This new off-road model takes its inspiration from legendary 4X4 vehicles of the past. It takes the very best aspects of their design while adding modern INEOS know-how to create a truly unique vehicle.
This globally-available vehicle will appeal to explorers and adventurers, as well as traditional 4X4 fans that simply enjoy an authentic off-road driving experience. It was designed to handle some of the world’s harshest environments but is also versatile enough to provide a comfortable and civilized on-road daily driving experience.
The Grenadier will offer a viable and pure alternative to the current crop of standardized and ubiquitous SUVs.
“I’m a great admirer of the old Land Rover Defender and have enormous respect for its off-road capability,” says Jim Ratcliffe, INEOS Chairman, “and our new 4X4 has been inspired by it. But whilst our off-roader might share its spirit, our new vehicle will be a major improvement on previous models.”
Where it all began
In 2017, INEOS Chairman Sir Jim Ratcliffe identified a gap in the market for a utility 4X4. Sitting with friends in London’s Grenadier pub, he decided to do something about it. Together, they outlined a plan to create an entirely new vehicle. It’s been quite a story so far.
INEOS Group
Founded over two decades ago by Sir Jim Ratcliffe, INEOS has grown into one of the world’s leading conglomerates. From petrochemicals and multiuse plastics, oil and gas to consumer products, the INEOS story continues to gather momentum. Today, INEOS manages 36 individual business units covering diverse industries, together with a number of great consumer brands that includes – INEOS Grenadier, INEOS Hygienics and Belstaff.